New cleansing experience for maximum volume. ZeroSulfate, high foaming, light formula removes volume-inhibiting build-up more thoroughly to weightlessly elevate hair with increased volume, shine and colour protection. For best results, follow with Pure Volume Condition.
• Pure Volume delivers long-lasting volume by addressing the specific challenges of fine, colour-treated hair
• Removes oil buildup at the roots and other impurities that can weigh hair down
• Gently cleanses while providing maximum respect for fine, weakened hair fibers
• Lifts the roots and thickens each strand
• Locks in conditioning agents for longer lasting softness
• Provides targeted care and strength to weightlessly restore hair fibers
• Evens out the hair surface to reduce tangling and breakage
• Delivers a refreshing sensation
• Pureology’s exclusive colour-protecting technology
• Helps provide optimum vibrancy and colour retention
How To Use:
Apply a quarter-size amount to wet hair and lather. Rinse. Repeat if necessary.For best results, follow with Pure Volume Condition.