Fake Bake uses three organic tanning agents – Dihydroxyacetone (DHA) boosted by DMI & Erythulose – without any stains or dyes, Fake Bake works with your own unique skin tone to produce a naturally-based darker pigmentation on your skin’s surface. The same Fake Bake product actually works for everyone – no matter what skin tone or skin type you have – because our natural ingredients work to enhance your skin’s unique pigment. Fake Bake also has a built-in color guide so you can see where you’re applying the self-tanning product on your skin, ensuring streak-free application. araben-free with no artificial preservatives. Each application lasts a week. We LOVE the Airbrush Instant Self Tan.